Ebalazweni lamahhotela omhlaba kanye nezimboni ezihambisanayo ezisekelayo, imboni yezingubo zelineni yaseShayina imi esimeni esibalulekile soshintsho, ibhekene nezinselele namathuba angakaze abonwe. Konke lokhu kuhlobene eduze nezinguquko emakethe yamahhotela yamanje.
Ukuhlaziywa Kwedatha
Ngokusho kwedatha yakamuva ye-China Hospitality Association, inani lamahhotela e-China lizobonisa ukukhula konyaka ngo-12.6% ngo-2024. Lokhu kufanele kube uphawu lokuthi imboni iyadlondlobala, kodwa akunjalo. Isilinganiso sokuhlala singu-48% kuphela, futhi intengo yekhasimende ngalinye yehle cishe ngo-15% uma kuqhathaniswa no-2023. Isamba esikhulu semali singene kuphrojekthi yehhotela, manje osebishini elinzima lokusinda. Njengokuphela kochungechunge lwemboni yezokuvakasha, umthelela ezimbonini zokuwasha ilineni ushube kakhulu. Ngo-2024, nakuba ubukhulu bemakethe yezingubo zelineni kazwelonke cishe bungama-yuan ayizigidi eziyizinkulungwane ezingama-32, izinga lokukhula liyamangaza, lingaphansi kuka-3%. Futhi, umkhawulo wenzuzo yemboni ucindezelwa kakhulu, okuholela ekusindeni okuseduze.
Izinkinga Izimboni Zokuwasha Ezendabuko Ezibhekana Nazo
Ukuhlaziywa okujulile kwenkinga yamanje, inkinga yezimboni zezingubo zendabuko ingaphezu kakhulu kwezindleko eziphezulu.
Ngakolunye uhlangothi, kukhona ukungalingani okukhulu phakathi kokunikezwa kanye nesidingo emakethe. Uhlangothi lokunikezela luyaqhubeka nokukhula ngenxa yenani elikhulu lemali elifakwe ku-imboni yehhotela nelondolo, kodwa uhlangothi lwesidingo luyaqhubeka nokuncipha ngentengo ephansi yamakhasimende.
Ngakolunye uhlangothi, amabhizinisi asafufusa elondolo awela imingcele asevukile, ethembele emalini eqinile ukuze athathe ulwandle ngentengo ephansi, aphazamise iphethini yemakethe, futhi okubangele izimboni zezingubo zelineni zendabuko ngaphansi kokuvinjezelwa. Ukukhetha ukusinda kuyaphuthuma.
Ukuhlanganiswa kwe-M&A
Kulesi simo esinzima, inhlanganisela yezimboni, ukuhlanganiswa kanye nokuthengwa, nokuhlanganiswa kuba unqenqema olubukhali lokuphula lesi simo. Ngokombono womphumela wesilinganiso, izimboni eziningi zokuwasha izingubo zihlushwa ukuwohloka kwesikali futhi azikwazi ukulawula izindleko ngempumelelo.
Ukuhlanganiswa nokutholwa kufana nemvula efika ngesikhathi, okwenza izinkampani zande ngokushesha, zehlise izindleko zokukhiqiza amayunithi, futhi zithuthukise ukusetshenziswa kwemishini, namandla okuxoxisana.
Uma sithatha amadolobha asezingeni lesifunda njengesibonelo, ngemva kokuba izimboni eziningi ezincane sezihlanganisiwe zaba amabhizinisi amakhulu, izinsiza ezihlakazekile, futhi amakhasimende ahlanganiswa, futhi ukuncintisana kweqa kakhulu. Ngokuzayo, izinhloko-dolobha zezifundazwe kanye nokuhlanganiswa kontanga emadolobheni ahlukene nakho kuzoba inkambiso evamile.
I-Resource Synergy
Ukusebenzisana kwezinsiza nakho kubalulekile. Ukuhlanganiswa nokutholwa akukhona nje ukuqongelela imali eningi kodwa futhi kuyithuba lokuhlanganiswa kwezobuchwepheshe. Amabhizinisi ahlukene anamandla awo. Amanye amabhizinisi anokulawulwa kwekhwalithi okuhle kakhulu, kanti amanye amabhizinisi anokuphatha okuhle. Ngemuva kokuhlanganiswa nokutholwa, izinhlangothi zombili zihambisana nezinzuzo zomunye nomunye, futhi ukusebenza kahle kokukhiqiza kanye nekhwalithi yesevisi kungathuthukiswa.
I-Market Synergy
I-Market synergy yandisa indawo yamabhizinisi. Ngosizo lokuhlanganisa nokutholwa, amabhizinisi ezindawo zokuwasha anganqamula imikhawulo yendawo futhi andise kakhulu ububanzi besevisi. Uma amabhizinisi asebenza kahle kakhulu emakethe esezingeni eliphezulu ebambana ngezandla nontanga yawo phakathi nendawo nasezingeni eliphansi, abelana ngezinsiza, futhi agcwalise imakethe, khona-ke ukuncintisana kwawo kuzokhula kakhulu.
Inani Synergy
Kodwa-ke, amanye amasu endabuko awahambisani nesimanje. Umfelandawonye wamanani, owake waba yithemba elikhulu kwezinye izinkampani, manje usuwohloka ngaphansi kokuntuleka kokwethenjwa kwezimakethe kanye nengcindezi yokulawula. Umgwaqo wokudidiyela amanani unameva:
❑ Izingxabano zenzalo phakathi kwezinkampani zihlala njalo.
❑ Izindleko ezimisiwe ziphansi.
❑ Indlela yokusebenzisana intekenteke.
❑ Umthetho omelene ne-monopoly uphakeme kakhulu ukuthi ungasetshenziswa.
Izibonelo
Uma sibheka ithrekhi yokuthuthukiswa kwemboni yokuwasha e-Europe, e-United States, nase-Japan, ukuhlanganiswa okukhulu, ukusungulwa kwezinto ezintsha zobuchwepheshe, izinsiza ezihlukene, kanye nokuhlanganiswa kwemingcele kukhanyisa indlela yethu.
❑ E-USA
Imboni yokuwasha izingubo e-United States iphezulu kakhulu njengoba ifinyelela ku-70%, futhi amabhizinisi angu-5 aphezulu alawula ngokuqinile ilungelo lokukhuluma.
❑I-Europe
I-Germany, i-France, namanye amazwe akha amaqoqo ezimboni ezinkulu nezikhethekile ngokuhlanganisa nokutholwa.
❑ Japan
I-Japan ihola ekumisweni nasekuthuthukisweni.
Isiphetho
Ezimbonini zomhlaba zokuwasha ilineni, ikakhulukazi odokotela baseShayina, okwamanje kuyinselelo kanye nethuba. Kuphela ngokuhlaziya ngokunembile ukuthambekela, ukufuna ukubambisana ngenkuthalo, ukutshala imali ngokuqhubekayo kwezobuchwepheshe, nokwakha izinzuzo ezihlukene lapho singagqama kulo mdlalo wokusinda.
Ingabe kungcono ukulinda esimweni esinzima, noma kungcono ukwamukela ushintsho? Impendulo ayisho ukuthi ikusasa lemboni yokuwasha limiselwe labo somabhizinisi abanesibindi sokugeqa isiko.
Isikhathi sokuthumela: Feb-05-2025