Ebalazweni lamahhotela omhlaba wonke kanye nezimboni ezisekelayo ezihlobene, imboni yezingubo zelineni yaseShayina imi endaweni ebalulekile yokuguquka, ibhekene nezinselele namathuba angakaze abonwe ngaphambili. Konke lokhu kuhlobene eduze nezinguquko emakethe yamahhotela yamanje.
Ukuhlaziywa Kwedatha
Ngokusho kwedatha yakamuva ye-China Hospitality Association, inani lamahhotela eShayina lizobonisa ukukhula konyaka nonyaka okungu-12.6% ngo-2024. Lokhu kufanele kube uphawu lokuthi imboni iyakhula, kodwa akunjalo. Izinga lokuhlala elijwayelekile lingu-48% kuphela, futhi intengo ngeklayenti ngalinye yehle cishe ngo-15% uma kuqhathaniswa no-2023. Inani elikhulu lemali lithululelwe kuphrojekthi yehhotela, manje esenkingeni enkulu yokusinda. Njengoba ukuphela kochungechunge lwemboni yamahhotela ezokuvakasha, umthelela ezimbonini zokuhlanza izingubo zelineni ukhulu kakhulu. Ngo-2024, yize usayizi wemakethe kazwelonke yokuwasha izingubo zelineni ungama-yuan ayizigidigidi ezingu-32, izinga lokukhula liyamangaza, lingaphansi kuka-3%. Futhi, inzuzo yemboni incishisiwe kakhulu, okuholela ekusindeni okuseduze.
Izinkinga Ezibhekene Nezimboni Zokuwasha Zendabuko
Ukuhlaziywa okujulile kwenkinga yamanje, inkinga yezimboni zezingubo zendabuko ingaphezu kakhulu kwezindleko eziphezulu.
Ngakolunye uhlangothi, kukhona ukungalingani okukhulu phakathi kokunikezwa kanye nesidingo emakethe. Uhlangothi lokunikezwa luyaqhubeka nokukhula ngenxa yenani elikhulu lemali elifakwa ku-imboni yamahhotela neyokuwasha izingubo, kodwa uhlangothi lwesidingo luyaqhubeka nokuncipha ngentengo ephansi yamakhasimende.
Ngakolunye uhlangothi, amabhizinisi okuwasha izingubo aqhamuka ngaphesheya kwemingcele avele, ethembele ezimalini ezinamandla ukuze abambe ibhishi ngentengo ephansi, okuphazamisa indlela emakethe, futhi kwaholela ekutheni izimboni zezingubo zelineni zendabuko zivinjezelwe. Ukukhetha ukusinda kuyaphuthuma.
Ukuhlanganiswa kwe-M&A
Kulesi simo esinzima, ukuhlanganiswa kwezimboni, ukuhlanganiswa kanye nokuthengwa, kanye nokuhlanganiswa kuba yindlela ebukhali yokuphula lesi simo. Ngokombono womphumela wesikali, amafektri amaningi amancane okuwasha izingubo ahlushwa ukungalingani kwezomnotho wesikali futhi awakwazi ukulawula izindleko ngempumelelo.
Ukuhlanganiswa nokuthengwa kwezimpahla kufana nemvula efika ngesikhathi, okwenza izinkampani zande ngokushesha, zinciphise izindleko zokukhiqiza amayunithi, futhi zithuthukise ukusetshenziswa kwemishini, kanye namandla okuxoxisana.
Uma sithatha amadolobha asezingeni lesifunda njengesibonelo, ngemva kokuba izimboni ezincane eziningana zihlanganiswe zaba amabhizinisi amakhulu, izinsiza ezihlakazekile, namakhasimende ehlanganisiwe, futhi ukuncintisana kwanda kakhulu. Esikhathini esizayo, izinhloko-dolobha zezifundazwe kanye nokuhlanganiswa kontanga phakathi kwamadolobha nakho kuzoba umkhuba ovamile.
Ukusebenzisana Kwezinsizakusebenza
Ukusebenzisana kwezinsiza nakho kubalulekile. Ukuhlanganiswa nokuthengwa kwezinsiza akugcini nje ngokuqongelela imali kodwa futhi kuyithuba lokuhlanganiswa kwezobuchwepheshe. Amabhizinisi ahlukene anamakhono awo. Amanye amabhizinisi anokulawula okuhle kwekhwalithi, kanti amanye amabhizinisi anokuphathwa okuhle. Ngemva kokuhlanganiswa nokuthengwa, izinhlangothi zombili ziyahambisana nezinzuzo zomunye nomunye, futhi ukusebenza kahle kokukhiqiza kanye nekhwalithi yesevisi kungathuthukiswa.
Ukusebenzisana Kwemakethe
Ukusebenzisana kwemakethe kwandisa indawo yamabhizinisi. Ngosizo lokuhlanganiswa nokuthengwa, amabhizinisi okuwasha izingubo esifunda angadlula imikhawulo yendawo futhi andise kakhulu ububanzi benkonzo. Uma amabhizinisi asebenza kahle kakhulu emakethe yezinga eliphezulu ebambisana nontanga bawo abaphakathi nendawo nabaphansi, abelane ngezinsiza, futhi agcwalise imakethe, khona-ke ukuncintisana kwawo kuzokhula kakhulu.
I-Price Synergy
Kodwa-ke, amanye amasu endabuko awavumelani nesikhathi samanje. Ubumbano lwamanani, olwaluyithemba elikhulu kwezinye izinkampani, manje seluyawa ngenxa yokuntuleka kokwethenjwa kwemakethe kanye nengcindezi yokulawula. Indlela yokuxhumanisa amanani inzima:
❑ Izingxabano zenzalo phakathi kwamabhizinisi zihlala njalo.
❑ Izindleko ezizenzakalelayo ziphansi.
❑ Indlela yokusebenzisana ibuthakathaka.
❑ Umthetho wokulwa nokubusa ngentando yeningi uphakeme kakhulu ukuba ungasetshenziswa.
Izibonelo
Uma sibheka ithrekhi yentuthuko yemboni yokuwasha eYurophu, e-United States, naseJapane, ukuhlanganiswa okukhulu, ukusungula izinto ezintsha kwezobuchwepheshe, izinsizakalo ezihlukile, kanye nokuhlanganiswa kwamanye amazwe kukhanyisa indlela yethu.
❑ I-USA
Ukugxila kwemboni yokuwasha izingubo e-United States kufinyelele ku-70%, kanti amabhizinisi amahlanu aphezulu alawula ngokuqinile ilungelo lokukhuluma.
❑IYurophu
IJalimane, iFrance, kanye namanye amazwe akha amaqembu amakhulu nezimboni ezikhethekile ngokuhlanganiswa nokuthengwa kwezinkampani.
❑ IJapane
IJapan ihamba phambili ekulinganisweni nasekuthuthukisweni.
Isiphetho
Kumafektri okuwasha izingubo zelineni emhlabeni wonke, ikakhulukazi abasebenza eShayina, isikhathi samanje siyinselele futhi sinethuba. Kuphela ngokuhlaziya ngokunembile lo mkhuba, ukufuna ukubambisana ngenkuthalo, ukutshala imali njalo kwezobuchwepheshe, nokwakha izinzuzo ezihlukene lapho singagqama khona kulo mdlalo wokusinda.
Kungcono yini ukulinda esimweni esinzima, noma kungcono ukwamukela ushintsho? Impendulo isobala ukuthi ikusasa lemboni yezingubo lihloselwe labo somabhizinisi abanesibindi sokuphula leso siko.
Isikhathi sokuthunyelwe: Feb-05-2025