Ngokudlondlobala kokuncintisana kwezimakethe, amabhizinisi adinga ukuthola izimakethe ezibanzi ukuze athuthukise amabhizinisi awo. Kule nqubo, ukukhulisa ukumaketha sekuyindlela edingekayo.
Lesi sihloko sizohlola izici ezimbalwa zokwandisa ukumaketha. Okokuqala, enkampanini, isinyathelo sokuqala sokwandisa ukumaketha kufanele kube ukuqonda okujulile kwemikhiqizo noma amasevisi ayo futhi uthole izimakethe ezifanele.
Lokhu kudinga ukuthi amabhizinisi enze ucwaningo lwemakethe, aqonde izici, izidingo, kanye nezindawo ezibuhlungu zemakethe eqondiwe, ukuze anqume ukuthi angayenza kanjani imikhiqizo noma amasevisi ancintisanayo, futhi athuthukise uhlelo lwemakethe oluphelele.
Kuphela ngokuqonda ngokujulile imakethe amabhizinisi angathuthukisa kangcono imikhiqizo yawo noma amasevisi futhi azuze inzuzo emqhudelwaneni. Okulandelayo, izinkampani zidinga ukucabangela ukuthola iziteshi ezintsha zokuthengisa. Ngezinguquko ekuziphatheni kwabathengi, izinkampani zidinga ukuqhubeka zihlola iziteshi ezintsha zokuthengisa ukuze zifinyelele kangcono kubathengi.
Isibonelo, ukuthengisa ku-inthanethi, ukumaketha kwenkundla yezokuxhumana, izinkundla zokuthengisa zezinkampani zangaphandle, njalo njalo, lezi ziteshi zinganweba ngempumelelo ukufakwa kwemakethe kwamabhizinisi futhi ziphushele imikhiqizo noma amasevisi kubathengi abengeziwe. Ngesikhathi esifanayo, ukuze kwandiswe imakethe futhi kuthuthukiswe ukuqwashisa ngemikhiqizo, amabhizinisi adinga ukuzithuthukisa kakhulu emakethe. Ukukhangisa, inkundla yezokuxhumana, ukukhishwa kwabezindaba, nokunye kuyizindlela ezijwayelekile zokuphromotha. Kodwa-ke, amabhizinisi adinga ukuqonda ngokugcwele ngaphambi kokuphromotha.
Esimweni samanje somnotho wemakethe, ukumaketha kudlala indima ebalulekile ekuthuthukisweni kwebhizinisi.
Ukukhula nokuthuthukiswa kwamabhizinisi akukwazi ukwehlukaniswa nokupakishwa kwemikhiqizo. Ngokuthengiswa okuhle kwemikhiqizo, amabhizinisi ngokwemvelo azoba nekusasa elihle. Izikhathi eziningi, izinkinga eziphakamayo emabhizinisini azibangelwa ukuphathwa kabi, kodwa ngenxa yokuthi awakwazi ukuvula imakethe nokuthola izixazululo zemikhiqizo engadayiswa. Kuleli qophelo, isu elihle lokumaketha kungenzeka lisize ibhizinisi ukuthi linqobe ubunzima.
Isikhathi sokuthumela: Feb-07-2023